Tag Archives: search engine marketing

Search Marketing Attribution – % Of Non-Brand Keywords Drive Branded Keywords Conversions/Sales?

Over the years, there have been tons of articles or research regarding marketing attribution. The most common talked about are first click/interaction and last click/interaction. Some other attribution modeling includes ‘time decay’, ‘linear’ and ‘position based’. Google analytics list some of these examples: –> In the “Last Interaction” attribution model, the last touch point —… Read More »

What Is The Average Click Through Rate (CTR) Of Display/Content and Search Ads?

What Is The Average Click Through Rate (CTR)? Following on from my last post about the average bounce rate, I have decided to write about what is the average click thru rate (CTR) on different networks and devices. Similar to the average bounce rate question, many clients have asked me questions such as ‘what is… Read More »