Tag Archives: customers

How to Market Services Successfully?

To market services successfully, first we need to understand the nature of services. According to Wolak, Kalaftis & Harris, the characteristics of services are intangibility, inseparability, heterogeneity and perishibility. So what are the 4 characteristics of services? Intangibility the service cannot be touched or viewed, so it is difficult for clients to tell in advanceā€¦ Read More »