Tag Archives: advertising

How To Bullshit Your Brand!

Oh man, I love this brand bullshit blogpost from Bob Hoffmans’ The Ad Contrarian. This is so funny and it is not just bullshit but scientifically true and a hilarious follow up to my previous blog post of how to grow your brand & market share. Read some of the funny excerpts below: “Okay, just… Read More »

Search Marketing Attribution – % Of Non-Brand Keywords Drive Branded Keywords Conversions/Sales?

Over the years, there have been tons of articles or research regarding marketing attribution. The most common talked about are first click/interaction and last click/interaction. Some other attribution modeling includes ‘time decay’, ‘linear’ and ‘position based’. Google analytics list some of these examples: –> In the “Last Interaction” attribution model, the last touch point —… Read More »

What Is The Average Click Through Rate (CTR) Of Display/Content and Search Ads?

What Is The Average Click Through Rate (CTR)? Following on from my last post about the average bounce rate, I have decided to write about what is the average click thru rate (CTR) on different networks and devices. Similar to the average bounce rate question, many clients have asked me questions such as ‘what is… Read More »

What Is The Average Bounce Rate?

Many customers and people have asked me these questions before: “What is the average bounce rate of websites”? “Is my bounce rate good or bad”? In fact, I don’t really know what is the exact answer to the first question. First of all it really depends on what type of websites you have and the… Read More »