How Many Times Should I Call To Get The Sale?

By | June 2, 2016

An interesting research I found – extract from ‘Cold Calling Success -15 Tactics for Getting the Appointment By Victor Antonio’




National Sales Executive Association Survey

  • 2% of sales are made on the 1st call
  • 3% of sales are made on the 2nd call
  • 5% of sales are made on the 3rd call
  • 10% of sales are made on the 4th call
  • 80% of sales are made on the 5th call

If 80% of the sales are made on the 5th call, it begs the question, “How many salespeople actually make that 5th call?”  The study found that:

  • 48% of salespeople quit after the 1st call
  • 25% quit after the 2nd call
  • 12% quit after the 3rd call
  • 5% quit after 4th call
  • 10% made that 5th call or more

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