If you are an online retailer, you should definitely download and read this report from WalkerSands Communication’s Reinventing Retail: Four Predictions for 2016 and Beyond.
Here I thought are some key points:
- Nine out of 10 of the survey participants said free shipping was the No. 1 incentive when asked what would make them shop online more often.
- In addition to free shipping, 69 percent of the consumers listed one-day delivery as an incentive to shop online more, and 68 percent listed free returns and exchanges. Other incentives to shop online more included same-day shipping and in-store returns.
- Sixty percent of frequent shoppers have purchased products online to pick up in store (click and collect), four times more than the consumers who shop online only a few times a year.