Category Archives: Marketing

Introduction To The Importance Of Local SEO

As a small local business you’ve probably heard the phrase “local SEO,” or you’ve been told you “need to optimize your business listing for local search.” In return, you might have shown confusion in your eyes, or you have felt overwhelmed, wondering “what exactly is local SEO?, what is its difference from existing SEO efforts?… Read More »

Search Marketing Attribution – % Of Non-Brand Keywords Drive Branded Keywords Conversions/Sales?

Over the years, there have been tons of articles or research regarding marketing attribution. The most common talked about are first click/interaction and last click/interaction. Some other attribution modeling includes ‘time decay’, ‘linear’ and ‘position based’. Google analytics list some of these examples: –> In the “Last Interaction” attribution model, the last touch point —… Read More »

What Is The Average Click Through Rate (CTR) Of Display/Content and Search Ads?

What Is The Average Click Through Rate (CTR)? Following on from my last post about the average bounce rate, I have decided to write about what is the average click thru rate (CTR) on different networks and devices. Similar to the average bounce rate question, many clients have asked me questions such as ‘what is… Read More »

What Is The Average Bounce Rate?

Many customers and people have asked me these questions before: “What is the average bounce rate of websites”? “Is my bounce rate good or bad”? In fact, I don’t really know what is the exact answer to the first question. First of all it really depends on what type of websites you have and the… Read More »

How To Grow Your Brand & Market Share

Marketers and CEOs, how do you grow your brand or your company’s market share & sales volume? A few years ago, I posted on my blog titled ‘what is your marketing iq?’ which has all the answers. The answer is actually quite simple, so simple that most don’t know the answer. Most company would think… Read More »

How to Market Services Successfully?

To market services successfully, first we need to understand the nature of services. According to Wolak, Kalaftis & Harris, the characteristics of services are intangibility, inseparability, heterogeneity and perishibility. So what are the 4 characteristics of services? Intangibility the service cannot be touched or viewed, so it is difficult for clients to tell in advance… Read More »