The marketing is a set of activities to meet the needs and desires of the markets but also individual customers. There are many definitions of marketing, but many of them take this into account. For example, Philip Kotler says that “marketing is a social and administrative process by which groups and individuals obtain what they… Read More »
No matter how big the consumer consumption, the gaps remain that separate what consumers really want from the goods and services that they receive. Such gaps represent opportunities for the creation of new demand. Good businessmen are creators of demand. They reimagine the reality and then rework it. The result of that process is that… Read More »
If there is one aspect that defines the entrepreneur, be it the brave who is mounting a startup or the one who launches new lines of business in a consolidated company, it is his ability to identify new business opportunities and above all, to go further and get To work to take advantage of them… Read More »
There are a lot of talks and hypes about customer personas for marketing and business but personally, I have never been a fan of it because I don’t think it helps to grow a brand and my or any other business. You spend hell a lot of time, resources and money into market research, customer… Read More »
Oh man, I love this brand bullshit blogpost from Bob Hoffmans’ The Ad Contrarian. This is so funny and it is not just bullshit but scientifically true and a hilarious follow up to my previous blog post of how to grow your brand & market share. Read some of the funny excerpts below: “Okay, just… Read More »
An interesting research I found – extract from ‘Cold Calling Success -15 Tactics for Getting the Appointment By Victor Antonio’ National Sales Executive Association Survey 2% of sales are made on the 1st call 3% of sales are made on the 2nd call 5% of sales are made on the 3rd call 10% of sales… Read More »
Recently, I have been spending a lot of my time over the last few months, researching and experimenting, on how to get on the 1st page of the Google local business results. Many of my successful listings are through constant testing & experimentation. Google’s local business listings is a great opportunity to get yourself up… Read More »
Today I finally truly understand why salespeople in the sales department are always in conflict with the marketers within the marketing department. It’s because one is out in the market and the latter is not. Sales people are the voice of the market, they are the one that truly understands what the market wants and… Read More »
The primary goal of any business is to make money and in today’s world, it is not just about making money and profits. More and more large organizations are beginning to understand that there needs to be a good balance of both evil and good. Evil in the sense of making money and good where… Read More »
Recently, I had a client whom I had a number of times would like to say to him: “Sorry S…., I would like to stop doing business with you!” This is a client who constantly raise his voice at you and calls you every 30 mins. Calls you on the weekend and always says the… Read More »