Saturday, January 19, 2013

Biggest Display Advertising Network in Australia


Display Advertising - The way advertising was meant to work

Display advertising is an important component of the marketing mix and is a great medium to drive brand awareness, salience and interaction as it allows you to reach your customers varied online touch points in their day-to-day lives, not only when they’re searching. Emarketer, in their research ‘Average time spent online 2008-2011’ reports that the average American spends 2 months of their waking year online.

Reach your customers at their moment of relevance

Only about 5% of users’ time is spent actively searching reported by Online Publishers Association. The rest of the time—95%—is spent experiencing content. This 95% is when they are researching, shopping, browsing and with the potential mood to buy.

Combining search with display

Together, display and
 search can supercharge the effectiveness of your advertising mix. After seeing a display ad, customers are 136% more likely to search for your brand as reported by Comscore online panel.

In AU, the display advertising medium is the fastest growing segment, increasing by an estimated 16% a year and by 2015, online display ad spend is to be estimated at around $12 billion. 

Below shows the list of AU ad network where Google is by far the biggest ad network in Australia, reaching close to 90% of Australia's online population (13.9 million unique users)



33 comments:

PPC Advertising said...

As expected Google is no 1 display advertising network and no doubt if you can advertise best on google your business will glow multiple time on all other places also

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sharon said...

Hi Guys,
Some of the networks that were mentioned above are good but i recently spent some time looking for a site with offers that converts for real. I.e. sites that filters the offers and provide us with quality and not crap.
Let me recommend an advertising network where you will find that they also have good payouts and account managers that seems to care about keeping you happy.

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