Google Quality Score Misconceptions

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So, you work in a search marketing agency, you are a search marketing professional and you thought that passing the Google adwords exams has made you think that you know everything about Google Quality Score. Furthermore, if you believe that any of the below is true, you clearly do not understand Google's Quality Score well enough. Below are the 8 Google Quality Score myths which you can download in more details from here.

1. There should be ads on all results pages

2. No competitors means cheap traffic

3. Using different match types can improve your Quality Score

4. A higher ad position results in higher Quality Score

5. Quality Score is reset when you optimize your account

6. Quality Score suffers when your ad is not running

7. Low volume keywords always have a high FPB

8. A high CTR equals a high Quality Score